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What does an actual sales call look like? In this video, The King of High Ticket Sales™, Dan Lok demonstrates how to handle price objection, and close the deal in a short call while keeping control of the conversation.

Enjoyed this video? Click here to learn the art of high-ticket sales:


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Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.

Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.

Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income.

Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.

Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.

Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are).

Many of his clients are seeing a positive return on their investments in days, not months.

But if you think your business might benefit from one-on-one interaction with Dan, visit



Request a call with Dan:



This video is about Actual Live Sales Call With Dan Lok

    58 replies to "Actual Live Sales Call With Dan Lok"

    • Josef

      Dan, could you please do more videos like these . These live sales call videos are golden

      • Theottis Levon Beelzabuster Guss-Smith

        This is quite concerning to see so many people supporting a cult leader and scam artist. Why don’t you all join his program and and support what he does while documenting your experiance because I’m curious to see if any of you could succeed financially under Dan’s tutelage.

    • MGTOW Rubicon

      Client: “Your price is too high.”
      Consultant: “I wonder what your basis for comparison is?”
      Client: “Fred charges XX% less than you.”
      Consultant: “I never argue about what my competitors charge; they know what their service is worth.”

      • Aniket Mishra



        Interesting cue

      • Jesse Beahm

        Ask yourself, is this real?

      • Riadh R.

        Very powerful answer

        I have a question about this, how to follow up if the customer say to you for example :

        “Okay sure, but what is the proof that your product are better than your competitor ?”

        I don’t find the best answer to that , some ideas to kill this objection?


      • Brad Mark

        @Riadh R. Waiting for someone to answer your question

    • Buck Bowen

      “We don’t fail because we aim too high and miss. We fail because we aim too low and hit.” – Les Brown

      • Richard Davis - Sales & Self-Improvement

        He also said, “Shoot for the moon. Even if you miss it you will land among the stars”. Kind of goes along with this.

      • Scrap That With Matt

        Howard Kim stfu, no you wouldn’t, in that case you wouldn’t be commenting on videos, spreading your ego

      • Alexander Gustavo

        damn.. true!!!

      • Letum


    • Francisco Meza

      You closed the conversation, but did the money hit the bank? Do 10 pitches like that and at least 1 will pay. Probably more than 50%.

      • Blake Berry

        That’s still 10k.. if he hit one a week that’s 520k a year. That’s great fucking money

    • Balázs .Töttös

      Maybe I’m wrong, but is it only looks very weird for me that there are at least two cuts in the video meanwhile he’s talking in “real time” to someone?

    • John Harrison

      This sounds so staged…

      • HiIamFin

        Because it is.

      • Michael Brown

        @HiIamFin yup

    • Steven James

      When your client says your price is to high it’s because they can live with out it. Make your product invaluable and your client can not afford to be without it.

    • Nick Georgiou

      Can we get an update on how the student is going? I want to check out how well he’s going

      • axeman1063

        @Spark bingo! My pops always used to tell me, don’t believe anything you hear and only half of what you see

      • NatureHealer

        Wow my sales calls got go more like that. But my confidence ain’t no Don Lok ! I better step it up a notch!

    • Nick Zema

      4:08 nice edit after asking for the sale.

      • Faisal

        Nick Zema that was KIND of dodgy

      • Damir Crazy


    • Steven Shelton

      “And I am the fuckn’ Bentley” – Dan Lok 3:08

      • Sarah Al-Zayed

        I don’t know why I burst out laughing 😂😂

      • Ash Wolf

        Hyundai is a much bigger company though…

      • Vidyadhar Joshi

        As a company Obvio Hyundai but as a car Bentley lol

      • Boemo Maokanyane


    • Ur 12

      How to convince someone to give u 10 grand in 6 minutes

      • Chris Toh


      • joseph eapen

        say jesus loves you and needs your help 😀

    • Ylesss Pouye

      Client : maybe can we get a discount or something……..

      Dan : Hé hé hé hé 🙂 🙂

    • Edwin Anthony

      If Dan is $5k an hour then the caller is the real winner because he just got $500 for free on this call.

      • YouTube Best

        Edwin Anthony
        Not really Dan made plenty of money for this call✌🏼

      • Faisal

        YouTube Best 🦹🏿‍♂️

      • Yusuf Rana

        He got 1.6M views for a 6 mins video recording him chatting to a caller so Dan is still the real winner

    • pinkietoe

      The guy showed too much of his hand too early.

      • Reality Cheque

        hes after business coaching, not a joint venture, dan is not his competitor either with threat of loosing market share

    • Kanwal Preet 'KP' Singh

      Don’t want to be a buzz killer; but is it me who noticed many cuts in this video which is supposed to be a live call?

      • The Cult Machine

        And his camera crew is there

    • sophorn kim

      Hahaha sound like scripted and location look like showroom somewhere

      • hydyr han

        @Kaleb S. Davis oHH C’MON, DON’T BE SO NAIVE

      • Kaleb S. Davis

        @hydyr han Bro, chill the caps, man. We know this guy 1) is rich but started out poor, 2) sells books and services 3) his FU Money book provides real information that is in line with other financial growth books. This video was edited, of course, but that doesn’t mean that it’s scripted. It could be scripted, but we don’t know the reason, we are only raising accusations. If you want my personal opinion about this guy, then take me seriously for a minute:

        He started out as an honest guy with great ideas. It shows in his writing and books. However, he said it himself that the money wasn’t where he thought it was, when he found businesses and marketers were buying his stuff rather than normal consumers. Lok changed over the years. You can see that change if you go back to his earlier stuff. The information he provides is still relevant, but he has gotten more gimmicky in recent years. Sure, this video is edited, and he’s propping up a controversial salesman attitude to get traffic. He may not be perfect, and he may have gone down the wrong road with trying to impress his audience, but the information he provides is still practical.

      • hydyr han

        @Kaleb S. Davis Boy, this is crap. Don’t polish this apple hard, it’s of no use. Your reply is so long, that I didn’t waste my time reading it.

      • hydyr han


    • Mehdi Rahan

      What if that caller is just an actor? XD

      • luhental

        99% chance he is

    • Based Emerald

      Hyundai Motor Co : 82 billion USD in revenue in 2018.
      Bentley : 2 billion USD in revenue in 2018.

      I’m Hyundai, b*tch

    • Dan Marques

      0:08 : “The camera is in my face, let me tell him to film because I’m not sure.”

      • Wilmer Francois

        You’re wise

    • Ya mon

      LOL if you actually believe this you’ve already been scammed by this guy

      • Damir Crazy

        Ya mon yea he just driving in his bentley in almost every video but he lying…..

      • Ya mon

        @Damir Crazy LOL. Common Damir, you’re smarter than that bro

      • Damir Crazy

        Ya mon i get what you mean but he has history etc. he is most likely legit and he talks with logic in all video and explains for free. Research him a bit you will see what i mean

      • Faisal Ali

        @Damir Crazy He charges crazy amounts to his followers for advice

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