Revealed: The Secrets our Clients Used to Earn $3 Billion

Click Here To Watch Dan's Free Masterclass That Reveals His Best Closing Secrets So Clients Will No Longer Give You Impossible Objections Or Ask, "How Much Is It?" Then Never Buy:

When clients say, "how much is it?" what do you say? Do you tell them the price right away? Do you sell them features and benefits? Or do you tell them why your product or service is so good? The answer is none of those. In this video, Dan Lok reveals why people ask this question, and what it means if they ask this question at certain times. Watch it now to discover what to say when clients say, "how much is it?"


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1.) How to Sell High Ticket Products & Services:

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Dan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space.

Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance.

Dan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income.

Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures.

Not only he is a two times TEDx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show.

Dan's availability is extremely limited. As such, he's very selective and he is expensive (although it will be FAR less expensive than staying where you are).

Many of his clients are seeing a positive return on their investments in days, not months.

But if you think your business might benefit from one-on-one interaction with Dan, visit



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#DanLok #HowMuchIsIt #SalesTraining

This video is about Clients Say, "How much is it?" And You Say, "…"

    71 replies to "Clients Say, “How much is it?” And You Say, “…”"

    • Dan Lok

      If there was a magic genie who could
      make ONE problem disappear in your
      life, what would it be?

      Comment below, and I might make a
      video to help you make that problem

      • Carla Sy

        Fear of socializing (introvert here 😔)

      • Marvin Cabanlit

        it depends

      • __

        My penis is small

      • krish kg

        Cleanse this world in a flick

      • Erasmo Vyse

        Cheapskate clients.

    • Creativ Brian

      How much? .. It depends 👀

      • Comrade Stalin

        Robin Burr if there’s no customisation, there shouldn’t be a price difference. You should price based on their needs and every single requirement, and give justification for why you charge $xx for this part and that part

      • Sam710

        Robin Burr the expected question for that is “is it negiotable or whats your best price”.

      • Joe Boisselle

        I think this only applies to services.

    • B.A.B.Y Investments

      *Another example of why having a high income skill pays out. You can’t handle your clients this way if you are not sure and self-concious of what your product is, or in how good your services are.*


        BABY – Become A Better You …that’s so spot on.

    • Sean Sena

      Sifu Dan is the real deal. His teachings have literally transformed my life! ❤️

      • Marium Kamran


      • Dr. Ari Putra

        By paying $ 5.000 , simple

      • Nick K

        @Marium Kamran it depends.

    • Devanshu Ballabh

      If the need is big enough, Price is not important 🙂

      • SickHedgehog777

        Martin shkreli wants to know your location

      • Manuel Alejandro Acevedo Mojica

        -big pharma 2019

      • Tooledyou2


      • Emilios Powerballer

        spoken like a true prodigy

      • bilguun borkhuu

        but it is all about selling you stuff that you dont need

    • John Major

      Been in auto sales for almost 20 years, and it still amazes me how much I forget or don’t use the basics of sales techniques that I learned in my first few weeks in training. Great video as usual.

      • CABdosdos

        What’s a realistic goal selling cars? Thinking of doing it for a couple months see how I fair. I know a ton about them and people like asking about what I think.

    • SuppaaHit niga

      This video is exactly right. I experienced so many failures just by telling them price. Thank you Dan.

    • alpha Geek

      I’m getting rich watching you

      • erans muka

        you may be yt staff

      • QuantumApex

        How much money have you made?

      • GodZilla

        alpha Geek stfu

    • Ambitious Nick

      Converted a 2.5k client using this. #justgettingstarted

      • Sam HansenTV

        Ambitious Nick nick be killing drop-shipping and smma simultaneously

      • Reprime Fitness

        That’s awesome man!

    • Girts Kalnins

      I love to joke “The longer we talk the cheaper it gets!” It takes pressure off

      • Ali Islam

        But your side sorry I’m not respect

      • vela pups

        @Joshua McLean would you say 100% of pressure tactics =bad/dirty businessmen 100%?

      • vela pups

        @DidiNYC gg

      • Joshua McLean

        Admir Velagic from my experience when people try to pressure you then its better to wait. Dont give in to pressure buy anything on thenspot or agree to anything. Of course businessman will always tru to sell the product, and a good one may seem to pressure you to make a decision. But always sleep on it, and if they say no you have to make a decision now, then you’re better off saying no.

      • Joshua McLean

        Admir Velagic but to answer your question no maybe not 100%. It depends on how they do it, and if they listen to you etc. Personally, I dont like pressure tactics, but ig they work. But it should be sold because it’s a good product and a good deal, not because they were pressured.

    • Saving Your Future

      Great stuff. I don’t like to give a range but prefer to say “not to exceed, based on what you seem to be looking for”. If you say $5,000 to $10,000 I find they hear $5,000.

      • ProgRAMmer

        Awesome, love this

      • Troy Phillips

        Saving Your Future this is true

      • FlowtnWitWalden

        Customers always hear the lowest #…
        Customer, “How much?”
        You, ” $15.75″
        Customer, “Oh $15? Okay, here” Hey douch, I said $15.75! That’s almost 3/4 of another dollar!

    • Dilip Ganison

      Customer : how much is it?
      Me: it depends.
      Customer : you’re not Dan lok and stop wasting my time.

      • Mlondi Nkomo

        I’ve just said it depends, on a customer…now I’m stuck 😭😂😂😂

      • Vivienne V

        Dilip Ganison 😂

      • Sunny Transporter

        I’m your father!

      • Shafeen's View

        Dan Lok is just using his technique to sell himself to us


    • choudhary abhihsek saran

      I just watched your video for 20 min and now I release that
      this is the first time I used internet for my real betterment

      • Tron Holden

        choudhary abhihsek saran Congratulations!!! Definitely keep going!

    • Alps P

      Customer: how much is it
      You: it depends
      Customer: on what !! it’s a packet of crisps for crying out loud 😂

      • qyahb

        Dont say it depends, it sounds ridiculous and not very professional

      • The Gaming Arceus

        @qyahb that depends, on wat ur buying

      • Isa Ngo

        You’re missing the point, “I don’t know, tell exactly what are you looking for?”

      • Chamber108

        This only applies to high ticket offerings. Not a bag of fucking chips lol

    • Bhutan RabsFX

      I have a sales meeting with a major telecommunications company in my country… wish me luck everybody! !!

      • periz lisha

        Good luck

      • Uhondo Media

        how did it go brother?😊

    • jiajia ji

      Customer : how much is it?
      Me: it depends. on how much you have. What did it cost?
      Customer: Everything
      *Avengers Theme song*

    • RGW317

      I just closed a $5000 contract yesterday. By using his techniques. how surprised that it’s actually worked! Thank you mr. Dan Lok, thank you very much.

      • Veronika Ritschel-Moises HTC Graduate

        Wow amazing! 🎉🎉🎉

        Keep pushing I’m sure you will get more closes 🙌

      • Amin hidayat

        RGW317 what bussiness are doing ? Congratss !

      • Noobish

        It doesn’t mean they work. How do you know you wouldn’t have closed the deal without those techniques?

    • Gentlemen's Cage

      Closed a $133k deal using this and other techniques you have taught

      • marina yoveva

        Well done! 🙂

      • Gentlemen's Cage

        marina yoveva thank you

    • Immunify - X

      Me*Saves money to buy a laptop*
      Me: How much?
      Seller: It depends
      Me: Damn you Dan Lok

      • Manager Mister

        Me: How long have you been selling? Dont you know already what you can sell it for? Tell you what have someone get back with me that does know and has the authority to make a decision. Dont worry about what i can afford. If we can make a deal i will tell you. If i have to say let me think about it i probably means i really dont trust you and you are not worth the cost you want. We are not friends. My job is not to spend my money. Your job is to get me to spend it. Take all power back as a buyer. I dont let you dictate terms.don’t waste my time. I won’t waste yours. I am not an easy buyer. But if you make a sale. You have a customer for life. We do business with those we trust.

      • Immunify - X

        @Manager Mister Thanks Manager Mister. Knowing these replies really helps.

    • PiranhaJaw22

      woman at bar: how long is it?
      me: it depends

      • Hossam Atta

        PiranhaJaw22 loooollll

      • Yeah Boyz

        I would ask her back: how deep is it?

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