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Prices are going through the roof.

Social media marketing, it's already competitive.

How are you going to stand out from the crowd when your mom and dad are already on Facebook?

Hey everyone, I'm Neil Patel, and today I'm going to share with you how you can stand out from the crowd with social media marketing.

Tip #1: Leverage the new innovative channels out there.

Facebook and Instagram are old.

But you know what? On these social sites, they continually innovate.

Who's Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch.

It's their version of showing live TV shows, just like YouTube.

Facebook wants a slice of the action.

If you post your video content to Facebook, they'll instantly give you a ton of views.

Why? Because they want you to move all your video content over to Facebook. That's innovative, right?

#2: Be transparent.

The thing with marketing is that everyone sees it for what it is.

Consumers these days see right through the gimmicks.

So whatever you do, do you. But if you really want to stand out with social media marketing, be transparent.

Lying and telling people that they're going to get results that they're not going to get, it's just going to make people not like you.

Look at sites like smartpassiveincome.com run by Pat Flynn.

Pat was an architect, and now he's just like, "Hey let me create a blog telling people and showing them "how I'm making money online "and let me even show 'em my numbers "and prove that these are my real stats."

And people love it.

It's all about being transparent, his marketing has taken off, and he's one of the most popular bloggers and even podcasters out there because he's transparent.

And that's the cool part. By being transparent, you're gonna get a following of people being like, "Oh, cool, you're showing all of your amazing moments "and all your terrible moments."

If you want to be transparent with your social media marketing leave a comment with your ideas and I'll tell you if it's going to work or if it won't.

I've tested a lot of this stuff out, like on the Neil Patel blog; I shared my journey all the way from going from zero to a hundred thousand visitors a month.

#3: Use videos.

Look, you're watching me.

You know the past few months I've been doing a ton of videos, I've been going to conferences, events, and you know what people have been saying?

Neil, you have amazing content.

I'm like, "Great you love my content.

"What was the latest piece of content that you liked?"

I'm just trying to get feedback on how I can improve.

And they're like, "Oh, your video on X, Y, and Z topic."

They're not talking about my podcasts; they're not talking about my blog content even though my blog content gets way more traffic.

Everyone's talking about my video content.

Why is that? It's because it's helping me build a deeper connection with you.

Sure, there are lots of comments on my videos, but I also do that in my blog comments.

Why isn't my blog growing as fast? People want videos; it's how they connect with one another. So, create videos.

It's not about text-based content these days; it's not about audio-based content, if you want to stand out from the crowd it's all about videos.

#4: Be a long-term thinker.

Look at Gary Vaynerchuk; you think he's successful, right? He is. Did it happen overnight? No, it didn't.

He had Wine Library TV before that, then he created his agency, then did the DailyVee, and eventually, yes, you're seeing him everywhere, but it took him a long time before he got to where he is.

And the same with me. You think I'm an overnight success?

No, I've been doing this for over 16 years. That's a long time.

No, you don't have to put in 16 years like I am before you start seeing results and making money, but if you want to really succeed in the marketing world, you have to think of it as a three-plus year plan.

Don't expect amazing things in the first six months; you'll see some traction.

After the first year, you're going to start seeing growth.

After the second year, things are going to start skyrocketing.

After three years, assuming you're pushing hard every single week, then things are going to start blowing up.

But, if you don't do it consistently you won't do well. It's all about the long game.

Follow these tips, if you're not sure which one of them you should be leveraging first in your social media marketing arsenal so you can stand out from the crowd leave a comment, I'll respond, and I'll help you out.

If you need help with online or digital marketing leave a question or comment below and I'll be sure to answer!


    47 replies to "How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips"

    • Chanaka Weerasinghe

      A daily dosage of Neil Patel keeps digital marketing more simplified and interesting!

      • Neil Patel

        That’s very kind of you!

      • Jason Lee

        Chanaka Weerasinghe I love Neil !

    • MaxDeveloper

      Good content, but for God’s sake calm down. You act like my crazy neighbor.

      • Jason Lee

        MaxDeveloper hahahahaahahaha

      • letisha malakooti

        Neil Patel You don’t need to work on anything. You’re doing that for a reason because you’re trying to get more views and compete with the other things that I happening on YouTube in the same field. But this is the thing, you are a fucking Ferrari nothing else competes 👍🏽

      • Daniel Oppong

        @Neil Patel Looking back, I can see your videos have gotten way better. You sound calm now.

      • Varsity Guide

        I love his crazy amazing energy and his enthusiasm for digital marketing advice.

        Your are amazing nail !

      • gtc noel

        hahahaha

    • Start Starting Up

      Has anyone ever told you your voice sounds exactly like Aziz Ansari’s?

      • Connor Flavell

        Greg Preece – Start Starting Up yeah it does! lol

      • jno1lilno

        Greg Preece – Start Starting Up 😂🙈😂

      • Francisco Robles

        Omg yes xD

      • I Support

        Hello Friend,
        1 -Sub me
        2- Like me
        I will sub you back.
        thank you!

      • Alik Griffin

        Treat yourself!

    • Julius Trismegistus

      I like how you’re passionate in delivering your content, Neil! I can really understand the content more easily because the “excitement” is there. Keep it up!

      • Neil Patel

        Thanks! I’m so glad that my work is helping 🙂

      • kochapthan

        You know ?? your popularity is just at the distance of IGROCKET DOTCOM

    • Emmanuel Ekanem

      What software do you use for your videos 📷 editing Neil?
      Really love it.

      • Neil Patel

        I have a studio handle everything 🙂

    • Jake Pak

      Hi Neil!

      Just curious, would you recommend adding social bookmarks to web pages you want to gain more traffic to for beginners?

    • Brian Doneghy

      How can I stand out as a realtor in social media to generate motivated sellers and buyer? Thanks in advice and I love the content. Keep it coming Neil.

    • Barbie Figueroa

      Great tips as always! Thanks Neil!

      • Neil Patel

        Always glad to help!

    • Sagar Palkar

      Buddy i am about to open a blog on “Success stories of enterpreneurs” in which i am going to cover around every enterpreneur i going to inetrview or come around i need your guidance bro…

      • Neil Patel

        That’s a great idea! You might want to create the blog first, though, and write some posts on entrepreneurship that perform really well. That way, successful people will want to be profiled for your site 🙂

    • Isa Askarbek

      Hey Neil! Thank you for sharing your experience! God bless you!
      I want to start a marketing agency in my city (I live in Kyrgyzstan, Bishkek), and at the moment I am not sure how to start it up. Could you please give some steps to start a basic marketing agency that will really provide value. Thanks so much!

    • Connor Russell

      “Ferrari and a mansion.” *Cough* Tai Lopez *cough* lol.

      • Neil Patel

        Ha!

    • Fearless Video Marketer

      Great content Neil! Loved how you were engaging with the camera. I’ve seen you on interviews and this was a good example of what I need to be doing more often. Cheers!

      • Neil Patel

        Thanks a lot!

    • Nathan A. Gamer

      Just starting out and finding this very motivating to strap in for the long game:) Thank you .

      • Neil Patel

        You’re welcome, Nathan!

    • Patrick Scohy

      Great video Neil! Thank you for the tips and transparency 😉

      • Neil Patel

        You are welcome!!

    • Ole729

      Thanks for this video, is was super informative. I’m having trouble deciding on what to post on my company’s twitter to keep up with engagement. We have a podcast and website but haven’t created new content in over a month due to not being able to record – what other ways can keep up w/ engadement to keep followers interested?

      • Neil Patel

        Survey your followers to see what’s on their mind. Also, check out other businesses in your space to see what they are doing that gets good engagement.

    • Sophie Elvis

      Hey Neil,
      Amazing energy! Watched your entire video and wanted to know how I can get started with affiliate marketing of healthcare products that I really believe in. I am a yoga trainer and have seen great results in people who have opted for some health related products

    • E Sharae

      His voice gives me a headache. Good info though. I wish I could use subtitles to watch it

      • Neil Patel

        There are subtitles. Just click the CC button on the video.

    • Progress Academy

      i even get amazed by your commenting technique here on youtube. how you understand psyche of people is very impressive. what a marketer you are. Hats off my boy.

      • Neil Patel

        Thanks so much! Lots of people think I am crazy for spending so much time engaging with comments. But to me, that’s the best way to build a community 🙂

    • Edit Gravity

      Neil you should change the title to 2019 for seo purposes

    • Empreendedor 9.0

      All your content is amazing, different people you are very special my friend, all the best for you every single second

      • Neil Patel

        I appreciate that 🙂 Thank you

      • Empreendedor 9.0

        @Neil Patel ThANK yOU

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